Filed under: DRTV and Internet
When a company choses to use a direct response television advertisement, they cross promote in ways they may not have orignially intended. Due to the wonders of internet marketing, you may be reaching a whole new audience you never targeted. Sites such as YouTube has enabled these extra views to be possible. Infomercial spokespeople who make their mark on society are looked up and watched. Vince from the Shamwow and the SlapChop infomercials has made such an impact, there are many different versions of each commercial. Some have views of up to half a million each. It is probably reaching an audience out of their target range, but increasing the popularity of the product and for certain, building brand awareness.
Information of ecommerce web companies can be found here: Boston eCommerce
Filed under: DRTV and Internet
The ASPCA (The American Society for the Prevention of Cruelty to Animals) has an amazing website. Their web design firm works closely with them along with their direct response television media buyer to generate awareness and raise funds using the Internet.
Here are some of the reasons the ASPCA has been able to raise $40 million through their drtv efforts while driving visitors to their website and call center:
a) very emotional drtv commercial
b) the message resonates with everyone
c) the website is clean and well laid out
d) the “call to action” is in your face and easy to understand
e) multiple links to the “donate now” page
The aspca.org site serves as a good example to any non-profit that wishes to use the power of the Internet and combine it with drtv.
For more information and help on creating a website and help with Internet marketing, be sure to work with a professional web site design firm: Boston Web Design
